As if we needed another excuse or reason to shop, American Express has just given us one. Launched last week with a special item designed by Donna Karan in association with her charity, Urban Zen, AMEX is making it possible to shop with just a tweet.
After syncing your American Express card to your Twitter account AMEX is offering exclusive items for purchase by tweeting the appropriate hashtag. In this instance it’s #buyurbanzenbracelet @AmericanExpress. Really, it’s that simple.
