Fashion’s Night Out, the event founded and launched by Vogue‘s Anna Wintour, celebrated it’s third year tonight from Manhattan to Milan, and every other major city around the globe with much anticipation and celebration from editors, shoppers and fashion bloggers.
The event featured retailers of every magnitude, category and size extending its usual evening hours and offering discounts to eager shoppers who were happy to partake in free fashion shows, make-overs and new collection launches.
The Icon Concierge was in Los Angeles for the 2011 edition of Fashion’s Night Out and visited three major retail areas: West Hollywood, The Beverly Center and of course Rodeo Drive in Beverly Hills, CA.
While we have much to report from every area, we wanted to share a few key highlights to get you excited about the upcoming features that include video interviews (duh!) at every stop.
David [founder & designer, Dirtee Hollywood] has become a good friend and mentor of mine, and I was happy to capture this special moment for him on video. This weekend I will be posting my interview with him and Patrick Hoelck, where they give us an exclusive look into their collaboration.
My second stop was The Beverly Center, where I interviewed Mark Tomlin, the general manager of Bloomingdales. We talked about upcoming fall trends, designers and the importance of Fashion’s Night Out to the retail industry.
Bloomingdales partnered with NBC to celebrate the launch of their new Fall line up of shows, and had a photographer on-site to shoot shoppers on a step and repeat. Magnolia Bakery was also on hand dolling out mini cupcakes to hungry shoppers. They were sooo good!
I also attended a fashion show at The Beverly Center where they featured different looks from different retailers and designers in all price categories.
My last, but most certainly not least, stop was Beverly Hills, where I interviewed Kathy Gohari, the event co-chair. There were over 67 food trucks, beauty vendors that lined the streets, a dance party at Lanvin, manicures at Chanel, sketch artists at Valentino, a Ferris Wheel and so much more! Every retailer on Rodeo Drive, and the surrounding streets, joined in for the celebrations and the streets were JAM packed.
SO much to report, SO much to share, SO much good fashion and window displays (including live models), I wish every day were Fashion’s Night Out! When I woke up this morning, I literally felt as if it was Christmas!
The Icon Concierge will also have coverage of Fashion’s Night Out from New York City and Milan, so make sure to keep checking back for new posts. Our brand new Flickr page contains additional photos of the event, with more to come.
Also, don’t forget to visit our new video site, Iconic Fashion TV at http://IconicFashion.tv.