WATCH: Solange Knowles for Madewell Fall/Winter 2012 Campaign


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If you’re as old as me (24, ladies) then you remember the height of Beyonce fame with the end of Destiny’s Child and her catchy tune, Crazy in Love. You’ll also remember that she had a little sister who was always kinda tagging along behind the scenes. Fast forward almost a decade and Beyonce is happily married, and Solange (said little sister) is a rising star in her own right as a DJ and red-carpet favorite for her colorful mixing and natural hair. All of these reasons are why I am sure that Madewell has tapped Solange to star in their Fall/Winter 2012 campaign. Easy and beautiful —she mixes denim with denim, heavy knits with denim and intricate prints to effortlessly bring you into Fall. So…without further delay, enjoy Fall picks from Madewell! If you get anything from the video tweet me a pic of you in at @Icon_Concierge!

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