Pitti Tradeshow: Pitti Uomo & Pitti W – Florence, Italy


Pitti Immagine is a major, twice yearly trade show in Florence where basically the entire fashion universe descends on the tiny Italian city. Last year Ashley covered the events for Icon, but this year I was fortunate enough to attend myself as I was already in town for Luisa Via Roma’s Firenze4Ever. The men and women sections are in two separate places, with the men’s event outside in amazing structures and the women’s section inside and air conditioned (it was 100° in Florence).

On the men’s side I saw G*Star denim bring a new meaning to crotches, great prints and lots of pinks. On the women’s side I saw stripes and great detailing with color. I also found an amazing jewelry line from an African designer based out of London.









Pitti also has special guest designers, and if you remember last year it was Rodarte. This year they had Valentino, Peter Pilotto and Carven. Unfortunately, I only made it to the Pilotto show (amazing!) and I gave a little preview last week. Full review tomorrow!

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