Kate Moss Stars in Rag & Bone Ad Campaign

People, two of our favorite things have collided and made a beautiful thing together. Rag  & Bone has debuted its first ever ad campaign staring British super model Kate Moss. Perhaps to celebrate the upcoming opening of their first free-standing London location on Thursday, or perhaps to further cement its status as a major global fashion brand. Either way David and Marcus have ticked our fancy with these leather-clad and laid-back ads featuring Kate Moss looking rocker chic, carefree and gorgeous.

The ad was shot in London by photographer Craig McDean using natural light. While the brand is based in NYC, both designers are from London and I think this ad/photo perfectly captures that aesthetic. Downtown, a bit grungy, beautiful and chic. This picture could just have easily have been from a East Village street and that’s the true beauty of it. I am a huge fan of Rag & Bone and have watched them evolve from being primarily known for their denim to having a covetable ready to wear collection and very cool New York Fashion Week shows.

Oh, and she’s wearing panty hose! What are your thoughts on the ad? Cannot wait to see these ads in magazines and add them to the inspiration boards in my bedroom office.


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